Why is Title Tag on Website valuable?
Why is Title Tag on Website valuable?
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26-Nov-2020
Updated on 10-Feb-2025
Khushi Singh
10-Feb-2025The HTML element known as title tag functions to provide the identification of a web page. Users encounter it in search engine result pages as well as browser tabs and when social media users share it. On-page SEO elements list the title tag as one of their most valuable components because it triggers search engine rankings while improving both UX and CTR performance.
1. Enhances Search Engine Rankings
In order to understand webpage content Google and other search engines rely on title tag elements. A title tag becomes more likely to reach a higher search rank when it contains optimized keywords related to the content. The search engine giant Google treats title tags as an evaluation factor thus pages with natural keyword integration receive better search engine visibility.
2. Boosts Click-Through Rate (CTR)
The title tag becomes visible as users first see it within search engine result listings. A strong and descriptive title tag that engages users attracts them to follow the link. Searchers tend to click more on web pages if the titles specifically state value propositions while using numerical representation combined with powerful descriptive words ("Best," "Ultimate Guide," "How to").
3. Improves User Experience
The concise content of a properly written title tag lets users understand the page contents ahead of time. User engagement decreases and search rankings decrease because users leave immediately when they encounter unclear or deceptive title tags.
4. Helps with Social Sharing
Social media users find their default headline from page titles when they share this content with other networks. An attention-grabbing title accompanied by strong organization enables higher engagement which results in additional share actions that drive site visits.
Best Practices for Writing Title Tags
Search results show only the first 60 characters of the title tag so maintain its length below that threshold.
The main keyword should exist within the first part of your text in a natural manner.
Keep this text direct and targeted for each user's search purposes.
The text should have natural keyword use instead of overloading with words while maintaining high readability.